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OverviewThe E-Store module provides the community with the capability to make events and items (books, DVD's, symposiums, courses, course materials etc.) available for purchase. All LinkingHealthProfessionals members can peruse the E-Store catalogue and make their purchases. The administrator manages the entire store by creating their catalogue, identifying the shipping methods and reviewing the orders.
Features
Return on investmentLinkingHealthProfessionals offers an E-Store solution for healthcare organizations that can assist your organization in reducing costs while expanding your customer network.You can achieve this by: Reducing the direct cost-of-saleThe direct cost-of-sale using the E-Store module is significantly less than the traditional selling method. The entire order is driven by the purchaser and no intervention is required until the purchase has been submitted. The E-Store also eliminates processing errors, as it is the purchaser providing all his/her information.Decreasing delivery times, labour cost and other costs incurredImplementing the E-Store solution helps reduce the delivery time, labour costs and other costs involved in selling products/services. As the system is completely automated, costs are reduced in the following areas:
Increasing your reach to a larger target audienceBy investing in the E-Store module through LinkingHealthProfessionals you are offering your products/services to a network of healthcare professionals across Canada, the United States and elsewhere. Although your E-Store is completely controlled by you through your community, it is available to all LinkingHealthProfessionals members. Also, as the system is dedicated to healthcare professionals, it is more likely that you will reach your target audience for your particular products/services.Case StudyOverview
CaseThe University of Toronto Lawrence S. Bloomberg Faculty of Nursing offers some of Canada's foremost nursing programs. From the onset, the faculty has been teaching, researching and preparing their students for a profession in quality care. Continuing education plays an important role in further professional development and the faculty continuously offers clinics, seminars, exam preparation workshops, material and many other educational goods and services.ChallengesSelling products and services has its challenges, especially in niche markets. In such markets, it can be difficult to reach a target market and at times, difficult to expand the customer base. Once an organization has finally reached their potential customers and made the sale, manually tracking orders for specific details can be a daunting task. Once all sales have been completed having found 'real-time' information to make essential decisions can be a lengthy and complex process.SolutionBy introducing the E-Store module, products and services are available to purchase by the organization's members as well as the entire LinkingHealthProfessionals membership thus directly targeting the audience and increasing the overall customer base. The E-Store functions are completely controllable by the organization, as it determines what type of products/services to be offered, as well as pricing, shipping methods and types of payments accepted. By implementing the E-Store module, the organization is offering a user-friendly shopping cart to its customers in a secure environment. Once a sale is made, reports are automatically updated providing real-time sales figures. Administrators can view and track orders, details and payments by a click of the mouse.Benefits Realized:In addition to making products and services readily available for purchase in an online environment, the E-Store module provides additional benefits in the areas of:
ReportingE-Store administrators have access to transaction reports including order details such as order number and amount, products purchased customer information, time and date of transaction and a transaction id number which can be exported to Excel. The report is searchable by order or transaction id and can be filtered for a specific date range. Administrators can also view specific orders, as well as order details including order number, order date, amount, purchasing origin and status. |
